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Facebook Ads Dynamic Creative: The Ultimate Hack To Improve Your FB Ads Performance & Lower Costs

October 20, 2019


(Facebook Ads Dynamic Creative) In this video
I’m going to teach you about dynamic creative
Facebook ads the new method that Facebook rolled out this year barely anybody’s talking about it
There’s no real training on it
I’m going to teach you exactly
How to test multiple ads without having to create multiple ads and how to get an edge over your competition right now
2020 and beyond and the ultimate hack to win at Facebook ads. Let’s find out
Hey, what is up in this video?
I’m going to teach you about
dynamic
creative
Facebook ads which is something that I’ve gotten a lot of questions of in my channel and I’m teaching my mentoring students how to do
Properly I thought it’s also worth to share it here on YouTube and have you test
Against your current Facebook ads so you can get that extra edge and that hack
To your fascia caps right now in your dropshipping store or in any business that you have now before me one
I’m happy to say that the EECOM secret
Mentoring program directly with me you get mentoring to take your business to the next level is open
But you have to apply by scheduling a free call in the first link in the description right there
You can schedule a fully free no cuss call with me or my team and start mentoring
Directly with me and lasting I’m opening up the one on one call giveaway. So you one with a one-hour call
Directly with me for a whole hour looking at your business
Analyzing every single part of your business to improve it take it to the next level. Make sure to comment secrets comments secrets
I’m a little subscribe in that notification belt. I’ll be checking if you’re subscribed
I’ll pick one person from this video to have a one I don’t wanna call
Directly with me to analyze your whole business. Take it to the next level. All right. Now, I’m gonna show you dynamic
Creative and this is dynamic creative demo right here. I’m gonna show you how to actually create
Then I’m a creative ads that I’m a creative campaigns and how to analyze them and how to actually get that extra edge over
everybody else
So when it comes to creating a campaign, you’re just gonna go to the whole process again
So you just create a whole new campaign here
I have a demo and you’re gonna click either conversions or engagement wherever you’re going for. I suggest it’s conversions
So let’s say you do conversions and we’re gonna put dynamic creative YouTube
And I’m gonna teach you how you set it up and how you do it all so you click
Continue, you can either set it up as CBO campaign budget optimization
If you don’t know what CBO is check the link in the description, there’s a video on how to do that type of campaign
So let’s say we want to pick
Let’s to view content. For example just for illustration purposes here. You will see right below where you choose your pixel
So let’s say this is the pixel then you choose a pixel event
You will have dynamic creative the option to turn it off on or leave it off here
You see provide individual assets such as images headlines and automatically generated optimized creative
Kempe combinations of your assets
So what essentially Facebook is going to do is you’re gonna give it multiple videos multiple ads multiple headlines
Descriptions even call the action buttons and they’re going to create
Variations or ads based on what you offer Facebook?
Maybe you say here’s three videos test them as best as you can. Maybe Facebook is even going to choose the best video
That’s gonna perform for you and they’re going to test those creatives for you in different ad variations
So let’s click on
Right there and it’s gonna ask you to confirm that you want dynamic creative on and now you’re gonna set everything
Else the same way. So the audience is said the same way. Let’s just leave it at that
Then we’re gonna put here interested in cats, for example, just as an example
We’re just gonna pick something general interested in cats then in the bottom
It’s just gonna tell you absolutely everything the same placement cost caps
Everything is going to be the same when you go into the ad this is where things change so see the format here
Let’s pick a page. So let’s pick the new page. So we’re testing on the demo and now you’re gonna see in the bottom
It’s gonna say primary text add other option
headline add other option
Description add other option as well as in the top it’s going to say shoes up to 10 images
Or videos so you can choose let’s say you get five videos done a particular product
Maybe you have a business where you have multiple different designs or variants of a particular product
You can get an image of each design and then put them all up in dynamic creative
So let’s say we want to put four different images in this case
so we add image and now we’re gonna pick all these four images right here and
They’re all going to be picked. And now those will be part of the dynamic creative app
so if we want to do four different ads
Same headline same primary text same description same URL and same call to action
Which you can also change we want to do a variation for each image or in each video
Whatever you want to test so you can do for example four images two texts
so this is the primary text the one that shows up on the top of your ad and I’m just going to put a
URL here so, you know what I’m talking about and you can see the preview on the right side
So let’s put that there and you’ll see what I mean with different primary texts different headlines
The primary text is the actual ad copy test that goes on the bottom. So let’s say I write here the best
products ever
And I’m gonna take that out and it’s gonna show up on the top. So that’s your top ad copy
Let’s wait a little bit until it shows up then the headline as well. So let’s say today
50% off and
See the best products ever shows up on the top today 50% off shows up on the bottom so you can test multiple ad copies
Multiple headlines. So let’s create another option. Let’s say the best products ever get yours here. So this is your first
Ad copy on the top and then you put the link right there and then you create another one
Let’s say you want to test like five different ad copies
You don’t have to create a whole different ad for each ad copy
You’ll have to go ahead and test five different ad sets five different ads
You can just put five different ad copies right into the dynamic creative and even test and different that I’m a creative
For the image or video and then a different creative for the actual ad copy. So let’s say here it we’re selling out
Get yours here
Obviously think these through don’t write them off like this like actually about the ad copy
Analyze your audience
If you want to learn how to create great ad copy check out the video how to create viral Facebook ads, so get yours here
In the link and you can add up to 10 right there and then also in the headline section you can put today
We’re selling out for example, just an example
And now all of those will be tested by Facebook. They’re gonna pick different combinations off of those
So maybe they pick image one with headline two and with primary text or with primary text to
Headline one and then even call to actions you can change it so you can add another option
Learn more shop now
If you have a different type of business
Maybe you want to test out the different call to actions right here on the bottom the best way to do it though
This is a presentation for my mentoring program called technical
Optimization for Facebook apps I make presentations like this every one or two weeks. And this one in particular is about dynamic creative and technical
optimization how to scale past a thousand three thousand per month per day
Sorry in Aspen and the best best practices for dynamic creative are two videos
Two headlines two ad copies leave the call to action and the URL the same to your testing two different videos two different primary
Ad copies and then two different headlines on the bottom of your ad
Dynamic creative is profitable over three or more days
So let’s say that dynamic creative ad is giving your results is being profitable then you can test the variations
Separately after but I’m gonna show you how to analyze exactly what variation is doing the best
So let’s say you put in four images to primary text to 10 two headlines to call to action
What is working?
What variation is doing best because you have no idea Facebook is just choosing random variations
Which one is actually working the best for you and them in the bottom here?
I do want to emphasize if you want to make it change or you want to make the test
Your existing that under creative change one thing don’t start changing up to videos
The headline is changing them all up because you won’t know what actually works unless you test for one thing
See the result then test another thing to see the result. So how to analyze results go to add sets under ads manager
So let’s go back to the ads manager here. You’ll see dynamic creative demo go into the campaign
You have your campaigns your ad sets and your ads go into the campaign here
You have your ad set go into break down on the right hand side and then click
Buy dynamic creative ad set you will see that usually it shows up time delivery action
That’s where you can choose gender country every single thing action
You can choose the device the type the video of you type every single thing and then you will see dynamic creative
Asset only the campaign has spent and it’s dynamic creative campaign
It will show this so maybe we want to see which image or which video is doing the best
We just click on that now we see that we have four images that we added from before and they all have different
Reach different frequency. They both got a result in this case. It’s just a demo
It’s not actually a performing campaign
But let’s say you want to analyze which one is getting you
purchases
the least which one is getting you purchases for the lowest cost which one is performing the best or which one is getting most of
The spend. So in this case, we have four images here. These ones have all the same frequency
And this one on the top is actually getting most of the reach that could be that Facebook is
Analyzing that particular image or that video as the best performing video. You can also see the actual cost
so this one the cost is pretty high and this one the cost of the lower so you want to analyze
Okay, maybe this image or this video or this headline variation is the best for me
You can also check by check by text
So here you have two of the text that we put this one is getting all the results
This one hasn’t got any results and this one actually has spent a lot less
So if you see that one variation spends a lot less than the other one
You can test that one alone by itself then headline as well
This headline is getting all the results and then also called actions descriptions every single thing about dynamic creative
You can just click on there see the performance see
Every single thing about it and if you click on columns and then go ahead and do for example
Your running video you want to see which headline is getting you more video views or which video is getting you more video views
So let’s say you’re running three videos you want to see it actly which one people are watching the most which one is performing better
For you so back to the presentation. It’s gonna show performance per variation exactly like that
Just like it’s showing performance between two ads under the same ad set
So it’s going to show it across all the variations that you have
it’s going to show you that performance and then leave at least three to four days or at least fifteen to twenty five dollars per
variation to choose a winner
So let’s say you’re testing like I said two different videos two different headlights two different ad copies
Then you have all of those variations and one of them is over performing everything else
Let it spend at least 15 to 25 or three to four days or more so that you can choose okay
This is the best one. This is the one that I’m going to choose and and test alone by itself
so then you want to take your top headline your top text your top image or video and
Test it all alone by itself in just a regular app and then you can see right here
You should find it if you’re running at dynamic creative
It spends then you should find that. If you don’t leave it down in the comments. I’m I’m pretty sure you will find it
So that’s pretty much how you analyze your dynamic creative. This is an extra hat over everybody else
Nobody’s teaching this and this is absolutely going to crush
Everybody else and a toy to push your results up is the ultimate hack
You don’t have to create a bunch of different ads a bunch of different videos
this is all right there in one single ad you can analyze the performance and also Facebook is
Favoring dynamic creative moving forward it was just introduced a couple of weeks or a couple of months ago now they’re really pushing for it
And everybody that uses it is going to have more performance than people that are just using regular ads
I do want to invite you to schedule a call with the first link in the description complete for free
No cost call and if you schedule a call and you show up for the call you get a private
Module from my mentoring program that I created only for my mentoring students
It’ll absolutely blow your mind on how to scale your business your ecommerce store to the next level
You’ll get that completely for free
If you schedule a call right now and you show up for the call, make sure to schedule rightnow
You don’t lose anything and let’s start crushing it. So that’s Facebook Ads dynamic creative test it up for yourself
Let me know how you go down in the comments
If you want to learn how to create
viral Facebook ads how to create viral ad copy viral videos how to actually turn a dollar into three to four dollars or more in
Profit check out the video right there how to create viral Facebook outs. You’re gonna see it right here
you can take the lessons from this video and
Then apply them into dynamic creative and just absolutely blow up your results
check the video right there subscribe to that notification about schedule a call with me or my team down in the first link in the
Description I’ll see you on the next one

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52 Comments

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  • Reply Jing Yao Loek October 15, 2019 at 4:34 pm

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